Zack Seuberling


Currently excited about building Node.js applications with React, Webpack and postcss

Additional skills include: HTML5 and a handful of templating languages (Pug, Handlebars, Twig, Liquid, Slim), CSS3 (SASS, Less, postcss), JavaScript (React, ES6, Node.js, jQuery) & its build ecosystem (Gulp, Browserify, Webpack), Ruby (Rails), PHP (WordPress, Craft CMS), version control (Git, SVN), MySQL, Processing, Arduino, Adobe Creative Suite, Sketch, Figma

Work experience

Design technologist II, 2019–Present
Design technologist, 2018–2019

As a design technologist at Leafly, my role is to alleviate pain points for the core UX design team as well as the engineering team. My primary focus has been improving workflow between the two teams by researching and implementing strategies for building reusable, shareable frontend components.

The name of the design system at Leafly is Botanic. Maintaining a design system is a massive team effort. Kayleigh O'Hara the web platform engineering lead, and I lead the research, approach and build of the current CSS and React components for all Leafly engineers to use.

I have led initiatives to track and improve page speed as well as improving the accessibility of Leafly's web applications.

Design technologist, 2017–2018

As the lead design technologist for Alaska Airlines, I am responsible for liaising between product designers, visual designers and engineering teams to understand limitations and expectations.

This means building interactive prototypes alongside product designers to present living mock-ups stakeholder buy-in and developer understanding. It also involves coaching back-end developers on best practices for front-end development, focusing on accessibility and the semantic web.

I'm also part of the team developing a living digital style guide to help designers and developers deliver products that align with Alaska Airlines' design pillars.

Lead developer & designer, 2013–2017
Designer & developer, 2010–2012

Engineering lead for an award-winning design studio specializing in clients from the fields of art and culture, including publishing houses, digital magazines, and exhibitions. Responsible for web architecture and infrastructure planning, user experience design, prototyping, iterating with code, and implementing open-source CMS solutions. Helped craft digital strategies for long-term quality assurance as well as implement custom solutions to meet client goals.

As a senior member of the team, I lead internal projects to improve design and development workflow, such as streamlining studio operations with version control and code reviews. Additionally I am focused on mentoring junior developers and designers on best practices in the field.

Projects include:

Designer & developer, 2009-2010

Responsible for designing and developing branding and identity projects for non-profit organizations, art galleries, and e-commerce clients. Work ranged from establishing brand guidelines to WordPress development.

Teaching experience

Parsons The New School for Design

Part time faculty, 2012-2013

Responsible for co-planning and teaching introduction to interactive design. The course focused on the technical application of typography, and graphic design theory using HTML, CSS and JavaScript standard practices.

Pratt Institute

Part time faculty, 2012

Responsible for planning and teaching introduction to interactive design to non-design majors. Concepts taught ranged from understanding how the internet works to how interaction design can better convey intention.

Bowling Green State University

Teaching assistant, 2008

Assisted students with technical implementation of design theory as it relates to interactive projects.


Bowling Green State University
Graduated June 2009, GPA 3.8

Honors and affiliations